A New Chapter for Loints of Holland
Since 1918, Loints of Holland has stood for craftsmanship, comfort, and timeless design. It all began in a small workshop in Kaatsheuvel, where Cornelis Klijsen crafted shoes that were not only beautiful but also comfortable. Five generations later, we proudly carry this legacy forward.
Today, we find ourselves at the intersection of tradition and innovation. With over a century of experience, we've chosen to reshape our organization while preserving our core values. Our products remain true to the Loints of Holland DNA: sustainable, comfortable, and uniquely designed. What changes is our approach—becoming more flexible, agile, and focused on direct customer interaction.
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Our Phases of Renewal
1. Direct-to-Consumer Sales (launched in May 2024)
We've initiated direct online sales to leverage our strong customer relationships in rebuilding our company. This enables us to respond swiftly to feedback and co-create the future of Loints of Holland with our loyal fans.
2. Service for Existing Customers
We're committed to restoring services for customers who already own Loints of Holland shoes. Currently, our repair service remains closed. We're working to make replacement soles and other components available step by step. We hope to resume in-house repairs in the future or collaborate with the right partners to make this possible.
3. Production Reevaluation
Alongside our direct sales, we've explored new production opportunities. Through discussions and visits to various factories across Europe, we've built confidence in new partnerships that can uphold our quality standards.
4. Integration of Production and Sales
We will introduce products from new manufacturers on our platform, maintaining full control over quality and consistency. This phase allows us to gather direct customer feedback and continuously improve our products.
5. Focus on Timeless Designs
Our 'Originals'—models that have been part of our collection for over five years—remain a key offering. These signature designs embody the essence of Loints. During our factory visits, involving two generations of our family business, we're enthusiastic about imparting our specific production methods to skilled artisans. This way, our DNA and craftsmanship spread further across the globe.
6. Innovation and Variation
Beyond our timeless designs, we pursue innovation. Our flexible business structure allows us to collaborate with specialized designers, manufacturers, and suppliers to develop new, unique products.
7. Wholesale 2.0
We're introducing a renewed approach to wholesale, offering original Loints shoes—produced in our former factory in Hungary—entirely online. Interested retailers can contact us at customerservice@loints.com. We also invite retailers who wish to collaborate with us early in the product development process to reach out. Together, we can create innovative products that meet our customers' needs. While we aim to reach a broader audience through resellers, we prioritize controlled expansion to ensure product quality, delivery times, and service standards.
8. Controlled Scaling
After thorough testing and positive feedback, we'll expand our operations through our webshop and reseller partnerships. We'll remain true to our values, ensuring sustainable growth. In a later stage, we'll accommodate both stock orders and production orders from resellers, allowing us to adapt to specific requests and partner needs.
At Loints of Holland, we believe true innovation arises from blending experience with fresh perspectives. Our journey is one of continuous discovery, using our rich history as a compass for the future. We invite you to join us on this new path.
Johan & Ronald Klijsen