A Dutch tradition, marked in our own way
The day itself
In the Netherlands, King’s Day is more than a date on the calendar. It is the most celebrated birthday of the year — a day that brings people outdoors, into the streets and together in a lighter, more open rhythm.
What we appreciate about it
For many, it is less about royalty itself and more about what the day has come to represent: shared tradition, a sense of togetherness, and space for small moments of joy.
Creativity and reuse
What we find especially beautiful is the way it also makes room for creativity — music, making, collecting, finding, and the quiet pleasure of seeing everyday streets turn a little more expressive. Through the tradition of the vrijmarkt, there is also room for reuse: for passing things on, rediscovering them, and seeing value in what already exists.
Our gesture
To mark the occasion in our own way, we are offering 25% off on Sunday and Monday with the code KINGSDAY26.
A small note
And because some traditions are best properly observed: while the offer continues on Monday, we will of course not be shipping that day.
